This short promotes the premise that movies often create a demand for the fashions seen in them. It starts with a vignette in rural America. A mother and daughter go to town to buy a new dress. In the dress shop window is a designer dress worn by Joan Crawford in a recent movie. We then go to Hollywood and visit Adrian, MGM's chief of costume design, and see how multiple copies of a single clothing pattern are produced. The film ends with short segments of several MGM features.

• Metro-Goldwyn-Mayer
• Ann Morriss
• Naomi Childers
• George Lessey
• May McAvoy
• Adrian
• Lew Ayres
• Lionel Barrymore
• Wallace Beery